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  • Warner Bros. Discovery’s franchise-first strategy to come down to execution: Analyst
    Finance Analyst

    Warner Bros. Discovery’s franchise-first strategy to come down to execution: Analyst

    February 28, 2023 /

    Will Warner Bros. Discovery (WBD) be able to execute on its Disney-esque, franchise-first strategy? Needham analyst Laura Martin, who claimed Warner Bros. Discovery may be “the new Disney” in a note following the company’s fourth quarter earnings results last week, doubled down on that stance in an interview with Yahoo Finance Live. “What I think Disney (DIS) has demonstrated very successfully over the last decade — which is what Warner Bros. Discovery is now saying — is we want to have film franchises and we want to expand them into consumer products and into video games and into consumer merchandise,” Martin said on Monday, referencing the company’s goal to have…

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