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Financial advisors build a lucrative clientele with first-generation immigrants
As the first to understand English in her household when they moved to the U.S. from Colombia, Catalina Franco-Cicero shouldered the obligation of writing home-price checks for her mom. Today, as a economic advisor at Tobias Monetary Advisors in Plantation, Florida, she faucets into that early knowledge to enable clients from Latin The us who have immigrated to the US. Franco-Cicero, who arrived stateside when she was age 8, is a planner who focuses on very first-generation immigrant and 1st-generation American consumers. Advisors like her help newcomers navigate not just saving for school and retirement, but also the cultural variances that come with growing prosperity in a new place. “Some…

