Photo: Paras Griffin/Getty Images; Illustration collage: Máximo Tuja (@Max-o-matic) Written by: John Kennedy EYL Co-Founders Rashad Bilal and Troy Millings have built a global brand that’s set on ballooning your net worth. Now, they’re about to blow up. On a breezy November night, a sold-out crowd in Manhattan’s Hulu Theater at Madison Square Garden is losing its shit. The event’s marquee acts are preparing to take the stage, and everyone is on their feet, many raising phones in the air to capture the epic entrance. Smoke plumes. Pyrotechnics blaze. Blaring from the speakers is Nas’ 1999 classic “Hate Me Now”—the music video for which features a fur-clad Esco jostling through a…